B2C and B2B eCommerce Brands in Health Industry

Case Study

B2C and B2B eCommerce Brands in the Health and Wellness Industry

Driving growth across multiple markets, channels, and platforms
with data-driven marketing, SEO, paid advertising, website optimization
and eCommerce strategy.

Supported the digital marketing operations of three international health and wellness brands, including two B2C brands and one B2B brand. The businesses operated dedicated websites serving customers across Australia, New Zealand, the United Kingdom, and several European countries, while also selling products through Amazon, eBay, and Bol.

My role spanned SEO, paid advertising, website management, marketplace optimization, Google Merchant Center, product feed management, creative design, analytics, email marketing support, and performance reporting. I also supported localized marketing strategies by adapting content and keyword targeting to align with local languages, search intent, and customer behaviour across international markets.

The challenge

Managing three growing health and wellness brands required a coordinated digital marketing strategy across multiple countries, websites, marketplaces, and advertising platforms. As the business expanded internationally, it needed to increase online sales, strengthen its digital presence, and deliver localized customer experiences while maintaining consistent performance across every digital touchpoint.

Scaling across international markets

Each country required localized SEO, content, keywords, and marketing strategies to better match the language, search behaviour, and preferences of local audiences.

Driving sustainable eCommerce growth

The business needed to continuously increase online sales through SEO, Google Ads, Amazon Ads, Google Shopping, and marketplace advertising while maximizing return on ad spend.

Maintaining a connected digital ecosystem

Multiple websites, marketplaces, Google Merchant Center, third-party product feeds, and marketing campaigns required ongoing coordination to ensure consistent customer experiences and efficient operations.

The approach

As part of the in-house marketing team, I supported digital marketing initiatives across all three brands, helping maintain a strong online presence while continuously improving website performance, search visibility, paid advertising, and marketplace operations.

Website Management

Managed and maintained WordPress and Magento websites across multiple regional markets, ensuring product pages, landing pages, promotional content, and website updates remained accurate, optimized, and aligned with business objectives.

SEO & Localized Content Strategy

Supported ongoing SEO growth through keyword research, on-page optimization, technical SEO audits, metadata improvements, and content optimization across multiple websites. I also contributed to localized SEO strategies by adapting content and keyword targeting to different markets, ensuring messaging reflected regional search intent, audience preferences, and local languages, particularly across Europe. Within the health and wellness industry, I ensured website content and product messaging aligned with approved health marketing guidelines while remaining optimized for search visibility.

Paid Search

Supported paid media campaigns across multiple digital channels, including Google Ads, Google Shopping, AdRoll, Amazon Ads and eBay Marketplace. Responsibilities included assisting with campaign management, product feed optimization, audience targeting, budget monitoring, and performance analysis to improve visibility, drive qualified traffic, and support online sales across both owned websites and third-party marketplaces.

Google Merchant Center & Product Feed Management

Managed Google Merchant Center and DataFeedWatch to support Google Shopping campaigns and maintain product visibility across multiple international markets. Responsibilities included resolving feed errors, troubleshooting disapproved products, monitoring diagnostics, maintaining product eligibility, and optimizing product data quality. I also configured and managed automated product feeds by mapping product attributes, creating feed rules, and ensuring accurate synchronization between websites, Google Merchant Center, and marketplace platforms, helping improve feed accuracy, product visibility, and overall campaign performance.

Results

My work contributed to strengthening the digital marketing performance of three international health and wellness brands across multiple channels and markets.

Contributed to increasing online sales through ongoing optimization of Google Ads and Amazon Ads campaigns.

Configured and managed third-party product feeds to ensure accurate product listings across websites, marketplaces, and advertising platforms.

Produced monthly performance reports that supported strategic marketing decisions and continuous campaign optimization.

Improved campaign performance by continuously refining keywords, bidding strategies, search terms, and landing pages.

Supported localized SEO strategies by adapting content and keyword targeting to different international markets.

Created digital marketing assets for product launches, promotional campaigns, social media, websites, and email marketing.

Maintained healthy Google Shopping campaigns through proactive Google Merchant Center management and product feed optimization.

Improved website visibility through ongoing SEO optimization and technical improvements.

Supported the growth of three international brands by delivering consistent digital marketing across multiple websites, countries, and eCommerce channels.

Results

Services Delivered

Digital Marketing

Multi-Channel Digital Marketing
eCommerce Marketing
Campaign Planning & Execution
International Market Support

Website Management

WordPress
Magento
Product page optimization
Content Optimization
Product management
Website optimization

Merchant Center & Product Feed

Google Merchant Center Management
Google Shopping Optimization
DataFeedWatch Configuration & Management
Product Feed Mapping
Feed Rule Configuration
Feed Optimization
Product Attribute Mapping
Product Data Optimization
Feed Error Resolution
Feed Diagnostics & Monitoring
Multi-Channel Product Feed Management

SEO

SEO Audits
Keyword Research
Technical SEO
On-Page SEO
Content Optimization
Competitor Analysis
Metadata Optimization
Internal Linking
Backlink Analysis
Website Crawl Analysis
Semantic SEO
AI Overview Optimization
Generative Engine Optimization
Google Search Console
Search Intent Optimization
Search Intent Optimization

Paid Search

Google Ads
Google Shopping
Google Shopping
Amazon Ads
eBay Advertising
Bol Marketplace Advertising
AdRoll
Campaign Optimization
Bid Management
Keyword Research
Negative Keyword Optimization

Creative Design

Website Banners
Promotional Graphics
Product Launch Assets
Product Image Optimization
Social Media Creatives
Email Marketing Graphics

Tools and Platforms

Wordpress

Magento

Shopify

Elementor

Woocommerce

Google Search Console

Google Analytics 4

Google Tag Manager

Semrush

Screaming Frog

Google Keyword Planner

Google Trends

Google Ads

Amazon Seller Central

Adroll

Google Merchant Center

DataFeedWatch

Looker Studio

Adobe Photoshop

Canva

Mailchimp

Klaviyo

Clickup

Microsoft Teams

Case Study

B2C and B2B eCommerce Brands in the Health and Wellness Industry

Driving growth across multiple markets, channels, and platforms with data-driven marketing, SEO, paid advertising, website optimization and eCommerce strategy.

The challenge

Scaling across international markets

Each country required localized SEO, content, keywords, and marketing strategies to better match the language, search behaviour, and preferences of local audiences.

Driving sustainable eCommerce growth

The business needed to continuously increase online sales through SEO, Google Ads, Amazon Ads, Google Shopping, and marketplace advertising while maximizing return on ad spend.

Maintaining a connected digital ecosystem

Multiple websites, marketplaces, Google Merchant Center, third-party product feeds, and marketing campaigns required ongoing coordination to ensure consistent customer experiences and efficient operations.

The approach

As part of the in-house marketing team, I supported digital marketing initiatives across all three brands, helping maintain a strong online presence while continuously improving website performance, search visibility, paid advertising, and marketplace operations.

Website Management

Managed and maintained WordPress and Magento websites across multiple regional markets, ensuring product pages, landing pages, promotional content, and website updates remained accurate, optimized, and aligned with business objectives.

SEO & Localized Content Strategy

Paid Search

Google Merchant Center & Product Feed Management

Results

My work contributed to strengthening the digital marketing performance of three international health and wellness brands across multiple channels and markets.

Contributed to increasing online sales through ongoing optimization of Google Ads and Amazon Ads campaigns.

Configured and managed third-party product feeds to ensure accurate product listings across websites, marketplaces, and advertising platforms.

Produced monthly performance reports that supported strategic marketing decisions and continuous campaign optimization.

Improved campaign performance by continuously refining keywords, bidding strategies, search terms, and landing pages.

Supported localized SEO strategies by adapting content and keyword targeting to different international markets.

Created digital marketing assets for product launches, promotional campaigns, social media, websites, and email marketing.

Maintained healthy Google Shopping campaigns through proactive Google Merchant Center management and product feed optimization.

Improved website visibility through ongoing SEO optimization and technical improvements.

Supported the growth of three international brands by delivering consistent digital marketing across multiple websites, countries, and eCommerce channels.

Results

Services Delivered

Digital Marketing

Website Management

Merchant Center & Product Feed

SEO

Paid Search

Creative Design

Tools and Platforms

Driving growth across multiple markets, channels, and platforms
with data-driven marketing, SEO, paid advertising, website optimization
and eCommerce strategy.