B2C eCommerce Brand in Fashion Industry - Lou Marie

B2B and B2C Websites Across Multiple Industries

Case Study

B2C eCommerce Brand
in Fashion Industry

Driving online growth through website optimization, creative design, SEO and content marketing.

Supported the digital marketing and eCommerce operations of a fashion brand operating WordPress and Shopify websites alongside Amazon marketplace listings. The business required consistent branding, optimized product content, and a seamless shopping experience across multiple digital channels.

My responsibilities included SEO, website management, landing page development, blog content creation, product page optimization, Amazon listing management, graphic design, product image editing, promotional banner design, and website analytics. I also used Google Analytics and Hotjar to understand customer behavior and support data-driven website improvements.

The challenge

The business operated both WordPress and Shopify eCommerce websites while also selling products through Amazon, requiring a consistent customer experience and brand presence across multiple platforms. As the product catalog continued to grow, the websites needed ongoing optimization to improve search visibility, product presentation, and user engagement.

Low Organic Search Visibility

The websites were not fully optimized to maximize their visibility in search engines. Improving SEO was essential to help more potential customers discover products through organic search and increase qualified website traffic.

Inconsistent Brand Presentation Across Multiple Platforms

Managing products across WordPress, Shopify, and Amazon created challenges in maintaining consistent branding, product content, and visual presentation. A unified user experience was needed to build customer trust and ensure consistency throughout the buying journey.

Limited Marketplace Optimization

The business required optimized product listings to improve visibility, maintain brand consistency, and provide customers with accurate, engaging product information across marketplace platforms.

The approach

To support the brand's online growth, I focused on improving its digital presence across WordPress, Shopify, and Amazon by combining SEO, content optimization, creative design, eCommerce management, and website analytics.

SEO & Content Optimization

Optimized product pages, landing pages, and blog articles using on-page SEO best practices, keyword research, and content optimization to improve search visibility and help customers discover products more easily.

Website & eCommerce Management

Managed and maintained the WordPress and Shopify websites by publishing new content, updating products, creating landing pages, and ensuring a consistent shopping experience across both platforms.

Marketplace Optimization

Managed Amazon product listings by optimizing product content, imagery, and listing presentation to maintain consistency with the brand and improve marketplace visibility.

Creative Design & Brand Presentation

Created promotional banners, edited and enhanced product images, and developed visual assets that strengthened the brand's identity while improving the presentation of products across digital channels.

Website Analytics & User Experience

Used Google Analytics and Hotjar to monitor website performance and customer behavior, helping identify opportunities to improve website usability, content effectiveness, and the overall online shopping experience.

Results

To support the brand's online growth, I focused on improving its digital presence across WordPress, Shopify, and Amazon by combining SEO, content optimization, creative design, eCommerce management, and website analytics.

Improved search visibility by optimizing product pages, landing pages, and blog content to increase product discoverability and support sustainable organic growth.

Delivered data-driven website improvements by using Google Analytics and Hotjar insights to improve website usability, content performance, and the overall shopping experience.

Enhanced product presentation by creating product imagery, promotional banners, and visual assets that strengthened brand consistency across the websites and Amazon.

Strengthened the multiplatform presence by managing and optimizing WordPress, Shopify, and Amazon to maintain consistent product information, branding, and customer experiences.

Results

Services Delivered

SEO & Content Marketing

On-Page SEO
Product Page Optimization
Landing Page Development
Content Marketing
Keyword Research
Blog Content Creation
Meta Title & Description Optimization
Link Building
On-Page SEO Optimization

Website Management

WordPress Website Management
Shopify Website Management
Website Content Updates
Landing Page Publishing

eCommerce Management

Amazon Product Listing Management
Product Content Optimization
Product Image Optimization
Marketplace Listing Updates

Creative Design

Product Image Editing & Enhancement
Website Banner Design
Promotional Graphics
Digital Marketing Assets

Analytics & User Experience

Google Analytics Reporting
Hotjar User Behavior Analysis
Website Performance Monitoring
User Experience (UX) Optimization

Tools and Platforms

Wordpress

Shopify

Elementor

Woocommerce

Google Search Console

Google Analytics 4

Semrush

Screaming Frog

Amazon Seller Central

Adobe Photoshop

Yoast

TinyPNG

Hotjar

Trello